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Project deliverable . 2024
License: CC BY
Data sources: Datacite
ZENODO
Project deliverable . 2024
License: CC BY
Data sources: Datacite
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GREAT D6.3 Business Models

Authors: Ower, Jude; Hollins, Paul; Kieslinger, Barbara;

GREAT D6.3 Business Models

Abstract

This deliverable provides a summary of the research undertaken by the GREAT project in examining the business models applied in the domain of the use of games to link citizens in dialogue with policy makers examining policy dilemmas related to the climate change crisis. The existing and current business models applied by the industrial partners SGI and PlanetPlay are examined, using the combined lenses of three variants of the Business Model Canvas, The Business Model Canvas, The Value Proposition Canvas and the Lean Canvas. This approach exposes the attributes of the partners business models and provides formal conceptualisations of how these organisations function in what is an emerging domain of activity. The assumptions underlying the models, specifically the value propositions, are tested and evaluated in the GREAT case studies currently being undertaken in the accompanying work package 4 of the project. A number of alternative revenue models are considered, and informed by this analysis, and by contemporary business literature, we conducted in-depth interviews with the industrial partners SGI and PlanetPlay, GREAT stakeholder groups and sponsors to further develop refined business models informed by our research. This public report highlights the GREAT partners’ research into the business aspects of the project. It is anticipated that the content will be of interest to a wider audience including the EU, games development studios, policy-makers and potential sponsors of activities.

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Keywords

Business model canvas, Continuous improvement, Policy dilemmas, Value exchange, Surveys, Business models, Value proposition canvas, In-game advertising, Lean canvas, Video games, Stakeholders, Climate change, Policy-makers, Sustainability strategy, Business-to-business (B2B), Corporate social responsibility, Ecosystem, Ethics, Digital Games, Data curation, Customer segmentation, Games technology, Business and management, Serious games interactive, Sustainability, GREAT Project, PlanetPlay, Public open data, Software-as-a-service (SaaS), Lifetime value, Customer aquisition cost, Revenue models

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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