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The Voter and the Propagandistic Discourse

Name: The Voter and the Propagandistic Discourse
Keywords: Facebook, Multimodal, Análisis del discurso, Propaganda

Research datakeyboard_double_arrow_right Dataset 26 Jul 2024 Spanish Publisher:Zenodo

Authors: Godoy-Guevara, Gandhy; Basantes-Andrade, Andrea; Ortiz-Dávila, David;

doi: 10.5281/zenodo.12988396 , 10.5281/zenodo.12988397

The Voter and the Propagandistic Discourse

- Summary
- Subjects
- Metrics

Abstract

This study revealed patterns and strategies in digital political communication, and highlighted the importance of the clarity, relevance and emotional tone of social media messages in influencing the perception and decisions of the electorate.

Related Organizations

Universidad Técnica del Norte
Ecuador

Keywords

Facebook, Multimodal, Análisis del discurso, Propaganda

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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