This article explores a comprehensive study of online shopping a form of electronic commercewhich allows customers to directly buy goods and services from a seller over the Internet usinga web browser or a mobile app. In this technological world, most companies use onlineshopping to satisfy customers and attract more customers as well. The objective of the study isto identify the factors influencing customers' attitudes towards online shopping and to find thevarious factors which motivate a consumer towards online shopping. Thus, the researchadopted the topic, of a study on customer satisfaction towards Myntra online shopping inPalayamkottai. The data was collected through primary and secondary data and various toolswere analysed for the study.