In modern exhibition design, the application of traditional visual elements can not only enhance the artistry and cultural connotation of the exhibition, but also promote the inheritance and innovative development of culture. Traditional visual elements, such as Chinese patterns, colours, architectural decorations, etc., carry deep cultural heritage and national characteristics, and their application in modern exhibition design has important potential value. Firstly, traditional visual elements can enhance the uniqueness and attractiveness of the exhibition, so that the audience can feel the strong cultural atmosphere while enjoying the artworks. Secondly, the application of these elements in modern design helps to inherit and promote traditional culture and enhance cultural confidence. In order to achieve these goals, it is necessary to explore a variety of application paths: firstly, through modern technological means, such as projection, interactive devices, etc., the traditional elements are interpreted in an innovative way; secondly, the traditional visual elements are combined with modern design concepts to create design works with traditional flavour and modernity; thirdly, the designers are trained to have an in-depth understanding of the traditional culture and the ability to apply it, so as to promote the traditional elements to be widely used in modern design. The third is to cultivate designers' in-depth understanding and application ability of traditional culture and promote the wide application of traditional elements in modern design. Through these paths, the inheritance and innovation of traditional visual elements in modern exhibition design can be effectively promoted, and the overall level and cultural value of the exhibition can be enhanced.