Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Article . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
Claim

АНАЛИЗ ЦЕНОВЫХ И МАРКЕТИНГОВЫХ СТРАТЕГИЙ В ЭЛЕКТРОННОЙ КОММЕРЦИИ В МЕЖДУНАРОДНОМ БИЗНЕСЕ (НА ПРИМЕРЕ КИТАЙСКОЙ КОМПАНИИ JING.DONG.COM)

descriptionPublicationkeyboard_double_arrow_right Article 27 May 2024Publisher:Zenodo

doi: 10.5281/zenodo.12574902

АНАЛИЗ ЦЕНОВЫХ И МАРКЕТИНГОВЫХ СТРАТЕГИЙ В ЭЛЕКТРОННОЙ КОММЕРЦИИ В МЕЖДУНАРОДНОМ БИЗНЕСЕ (НА ПРИМЕРЕ КИТАЙСКОЙ КОМПАНИИ JING.DONG.COM)

Abstract

В этой статье JingDong.com используется в качестве примера для исследования маркетинговых стратегий в электронной коммерции B2C, включая продукт, цену, место и продвижение. На основе SWOT-анализа делается вывод, что чтобы улучшить маркетинговую стратегию, JingDong.com должна улучшить качество продукции, реализовать стратегию низких цен, оптимизировать систему логистики и улучшить продвижение товаров

Keywords

конкуренция, свот-анализ, электронная коммерция, маркетинговая стратегия, ценовая стратегия, стратегия низких цен

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green