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International Journal of Advanced Research
Article . 2018 . Peer-reviewed
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Article . 2018
License: CC BY
Data sources: Datacite
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ZENODO
Article . 2018
License: CC BY
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ZENODO
Article . 2018
License: CC BY
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SURROGATE ADVERTISING: IS IT ETHICAL OR A MONSTER IN A MASK?.

Authors: Varinder Singh; Pallavi.;

SURROGATE ADVERTISING: IS IT ETHICAL OR A MONSTER IN A MASK?.

Abstract

In this current global business environment with a large variety of goods and services, advertising is a suitable instruments for disseminating information and creating awareness among the existing and potential customers. The company promotion depends principally on different types of advertisements to insist upon their products’ superiority or satisfaction value than those of the competitors. Advertisements are all pervasive. They are everywhere around us in television, radio, newspapers, magazines, events, give-aways, internet and more so on our mobiles and laptops. Advertisements are found in almost every imaginable place and also where they are least expected. Some advertisements are very noticeable while others are very subtle yet catchy. Consumers are constantly bombarded with ad messages having a persuasive effect on their minds. The decision of a customer, whether to buy a particular product or not, is guided by, to a larger extent, by a company’s advertising campaign. Nevertheless, advertising is the cornerstone of our socio-economic system and has become an indispensible part of our legal fabric. Advertising is an extensive, sensitive and a very much diversified subject.

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International Journal of Advanced Research (IJAR)

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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