This paper has been published in Peer-reviewed International Journal "Remarking An Analisation" URL : https://www.socialresearchfoundation.com/new/publish-journal.php?editID=9122 Publisher : Social Research Foundation, Kanpur (SRF International) Abstract : This study examines key turning points in the shift from traditional to digital media, including changes in consumer behaviour, technological developments, and the history of media distribution and consumption. The study looks at important developments and events that have influenced the digital media environment and how they have affected news, entertainment, marketing, and communication, among other industries.