Proceedings of the 74th Conference of the Vereinigung der Pflanzenzüchter und Saatgutkaufleute Österreichs, 20-22 November 2023, Raumberg-Gumpenstein, Irdning, Austria, including 7 ECOBREED presentations, i.e. (i) WAIPHARA et al.; Digital-agriculture: How to turn crop sensing data into intelligence for improving production; pp. 3-4(ii) ŽIBRAT et al.; Phenotyping of winter wheat genotypes using UAV multispectral imaging; pp. 19-22(iii) VOLLMANN et al.; Hyperspectral sensing for digital phenotyping in soybean breeding research; pp. 23-26(iv) SCHREIBER & KEMPF; Wheat breeding for organic farming: Is there a need for specific organic breeding programmes?; pp. 45-48 (v) HOLAVOVÁ et al.; Wheat yield and quality under conventional and organic farming; pp. 49-50(vi) CSÉPLŐ et al.; The effects of the management system on the performance of a diverse winter durum variety set in Hungary, pp. 51-52(vii) GRAUSGRUBER et al; Take home organic: Outcomes from the ECOBREED work package 2 (Wheat); pp. 53-58