In Search Of Community Perception On Sharia Banking In Development Country (Literations Studies And Community Preference In Jember, Indonesia)

Various research and literature has discussed the islamic banking, where one of the criticisms of the concepts associated with the conventional banking methods and its product in convetional banks. This study aims to determine the understanding and preferences regarding Islamic Banking in Jember. Unlike other studies, this research use comparative study between the public understanding of Islamic Banking is influenced by several factors. This research use sampling ammount 200 people who have a different backgrounds. Existing data were analyzed using Structural equation models (SEM). The result showed that there is a level of understanding and customer preferences of Islamic banking influenced by several factor.

Keywords

Islamic Banking, Individualal, Marketing, Sosial and Cultural Value, Consumer Preferences, Consumer Decission.

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