Today we live in a global world that is characterized by a high degree of information. The relevance of media linguistics as a new systematic approach to the study of the media language is due to the fact that media texts are today, one of the most common forms of language existence. Indeed, the second half of the XX–beginning of the XXI century is characterized by the rapid growth of a new sphere of speech consumption and mass communication. Dynamic development of traditional media: print, radio, television, the emergence of new computer information technology, the globalization of the world's information space has a huge impact on the production and distribution of words. All these complex and multifaceted processes require not only scientific understanding but also the development of new paradigms for practical research of the media language.