Author: Thomas More - LiCalab - University of Stavanger Description: This dataset presents qualitative data gathered during two user café sessions involving older adults. In each session, participants engaged in discussions about three Nordic innovations. These discussions encompassed questions arising from product introductions, deliberations on the pros and cons of the innovations, and suggestions regarding potential target groups for these innovations. This dataset offers valuable qualitative information for researchers interested in user-centered innovation development and understanding how older adults perceive and engage with novel products and technologies. It can inform product refinement, marketing strategies, and innovation targeting in the Nordic context.