In the competitive landscape of e-commerce, businesses are constantly seeking innovative strategies to attract and retain customers. This paper explores the implementation of dynamic discount coupon systems and successive discount models as powerful tools to drive business growth. By leveraging user purchasing patterns and behaviors, these strategies aim to incentivize both new and existing customers through targeted and time-limited offers. We delve into the psychological aspects of discounts and present synthetic data to support the effectiveness of each model. Additionally, we discuss the technological infrastructure and data analysis techniques required to successfully implement these systems. Our findings suggest that dynamic discount coupons and successive discount models can significantly enhance customer acquisition, retention, and overall business performance when executed strategically.