Abstract The challenges of the 21st century force us to always be in shape, to perceive and control the rapidly changing environment and to react correctly to the processes taking place in it. In today's world, in an open and global information space, where there is a constant and diverse exchange of thoughts and ideas, where there are no restrictions and critical content is quite common, all types of innovative companies are vulnerable to the spread of negative information, which, of course, affects their reputation and business it damages the image. The purpose of the present study is to analyze the criteria of the effectiveness of the anti-crisis strategic management of the innovative company at the modern stage and to search for ways of further development. The theoretical and methodological basis of the research is the works, articles, as well as materials, publications, internet resources of the relevant problems of national and foreign scientists, where the analysis and evaluation of the practical experience of the innovative companies of Georgia and the EU countries is reflected. The article proposes both the stages of the anti-crisis management process of the innovative company and the supporting measures for planning the anti-crisis campaign. In this paper, the functions of risk management are highlighted, the positive and negative aspects of anti-crisis strategic management of an innovative company at the modern stage are determined; Also, as a conclusion, efficiency criteria are established to improve the above-mentioned processes in the long term.