The deliverable D3.a - Visual identity, Press kit, Online Presence presents the visual identity, press kit, and online presence (social channels and website) of the SmarT sub-pixel URban flood Mapping from open earth observation and crowdsourcing (STURM) project. It represents the initial results of T3.6 - Outreach and Communication activities, included in WP3 - Dissemination, Communication and Exploitation.The communication strategy emphasizes transversal tools that can be adjusted and updated to keep pace with project advancements. These tools are designed for versatility, enabling online utilization to encourage extended participation. Moreover, their flexibility facilitates two-way interactions, fostering active citizen engagement. The visual identity serves as a cohesiverepresentation of the project’s essence, ensuring consistent recognition and reinforcing the strategy’s effectiveness.This document provides an overview of the visual identity concept and structure, including the STURM logo, colour palette, typography, and use guidelines. These elements serve as the blueprint for all communication materials and initiatives, including the project’s press kit, social channels, and website. The website https://sturm-weo.github.io/was launched on 31st August 2023.