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Desarrollo de la billetera móvil en Bolivia Estudio de caso: Tigo Money

Authors: Suaznabar, Fernando;

Desarrollo de la billetera móvil en Bolivia Estudio de caso: Tigo Money

Abstract

En un contexto caracterizado por el avance de las telecomunicaciones digitales y la tecnología en el ámbito financiero, numerosos servicios están adoptando nuevos conceptos relacionados con la economía digital con el fin de hacerlos accesibles a una población más amplia. Los servicios financieros no se quedan atrás en este proceso, y están experimentando el desarrollo de alternativas por parte de nuevos operadores que se han adaptado a la dinámica actual. Entre estas alternativas, se destaca la billetera móvil, que representa el equivalente electrónico de las billeteras físicas. Este servicio financiero de almacenamiento y pago de dinero es relativamente novedoso en el mercado global y ha ingresado recientemente al mercado boliviano. En el presente artículo se llevará a cabo una descripción exhaustiva del estado actual de la billetera móvil en Bolivia, abarcando su evolución temporal, su actividad transaccional y su adopción por parte de los clientes. Además, se analizará la disposición de servicios en este ámbito, con un enfoque especial en el caso de Tigo Money, una empresa que ostenta la mayor cobertura en el mercado boliviano.

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Keywords

Dispositivo móvil, servicios de pagos móviles, transferencias electrónicas, dinero electrónico/móvil, Tigo Money, inclusión financiera/ digital

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green