Employees are valuable asset for every organization, so it is a crucial function of human resource Management to retain employee. Unless the serious efforts towards retention, the competitors in the Industry attract and snatch the talent. A retention strategy is a plan organizations create and use to reduce employee turnover, prevent attrition, increase retention, and foster employee engagement this study is based on primary data which is collected from employees who worked in various company. The objective of this study to understand different strategies are available to retain employees and challenges faced by employees to stay longer period in same organization. The study focuses on the expectations of employee from management. This research discuss the problems and solution for crafting and implementing retention strategy.