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The article aims to challenge the traditional view of fashion blogs as a genre, instead proposing that they should be considered as a type of institutional discourse. The study analyzed the top 10 fashion blogs from four languages (English, Spanish, Russian, and French) using various research methods, including classification, synthesis, and analysis, to support this new perspective.
Blogs, internet journalism, online content, fashion blogs, discourse, institutional discourse, communication, social media, marketing, technology, internet revolution
Blogs, internet journalism, online content, fashion blogs, discourse, institutional discourse, communication, social media, marketing, technology, internet revolution
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |