Deliverable 2.4 "Möbius value proposition: an evaluation" reports on Task 2.4: “This task will run in parallel with the pilots to iteratively develop and test the value proposition of this project based on the evaluation framework (T2.2). It will provide a clear and compelling illustration of the benefits that Möbius tools, methods, and processes can bring to various stakeholders (publishing companies, online communities, living labs, etc.) both within the project and beyond (through future exploitation activities of the project’s resources, as defined in WP6). It will define a high-level rationale which will guide and provide a common thread to its various activities – including how meaningfully cooperating with users (WP3, WP4, and WP5) can render social and business gains for the creative and cultural sector. Partner DEN will lead this effort, in close cooperation with partners leading user research aspects and prosumer business models (IMEC, CiTiP), as well as those carrying out open pilots and dissemination activities (ENoLL, KKW, FMWC)”.