Search Engine Optimization (SEO) can be defined as the process of affecting the website visibility in the world of evergreen search engines’s unpaid results. It can also be defined as a process including various techniques that is being used to enhance more traffic on the website from the ”free” and ”organic” search results that are being available on the search engines. SEO’s is an effort that is made to make your website be in the top search results of a search engine because mostly the user searches out with the keyword of their desired need, rather than searching for the organisation name, and if the page link comes up in the top position then the page comes out to be profitable. SEO is a strategic technique to take a web document in the top search result of a search Engine. In today’s era as we all are aware of the fact that the internet marketing strategy, this research considers how a search engine works, what people search for, or actual terms/ keywords typed in the Search Bar, and how these are analyzed and optimised. This whole work describes the effort of taking the page on the top position in any search engine, say “Google” by increasing the page rank which may result in an improved position in the gang of competitors. Amongst the various search engines available in the market the Google Chrome is found to be the most user-friendly search engine proved for the Indian Users as it provides which gives user-oriented results. In this research paper, we analyzed the impact of search engine optimization techniques that can improve the visibility of a Website.