Today, the competition between individual countries to attract tourists is increasing all over the world, which leads to the search for new ways of marketing the tourism industry. It also requires research and innovation. Taking this into account, our country pays special attention to this area and not only attracts foreign tourists to our country, but also develops domestic tourism together. Through these works, it is expected not only to increase the flow of tourists, but also to improve the quality of services and achieve results in the fields of modernization. The use of digital technologies in tourism is the use of digital tools in planning, organizing, controlling and enjoying the trip, a set of electronic services provided to travelers before, during and after the trip. For this reason, more than 95 percent of tourists today plan their trips online and use digital resources during their vacations This article examines the benefits and importance of digitalization in the tourism industry.