This talk was delivered as a closing keynote at the Open Research Conference in Manchester on 24 April 2024. Versions of this talk: This talk was first created for the Closing Keynote for the Open Science Conference by Concordia University in Montreal in May 2022. This was then delivered as a deep dive talk for Genomics England in January 2023. It was improved and given as a closing keynote by Malvika Sharan on 10 March 2023 at the Digital Humanities in the Nordic and Baltic Countries conference DHNB2023 with the theme “Sustainability: Environment, Community, Data” organised by Annika Rockenberger, Senior Academic Librarian, Digital Research Methods in the Humanities and Social Sciences, University of Oslo Library along with colleagues from the University of Bergen Library and The Greenhouse Center for Environmental Humanities at the University of Stavanger. In September 2023, this talk was delivered as an opening keynote for the deRSE Unconference in Jena. It was then delivered as keynotes in October 2023 for the open access week in Derby and then co-delivered with Arielle Bennett for the Data Science Symposium in Denver, United States.