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ZENODO
Article . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
Claim

НАРУЖНАЯ РЕКЛАМА: РОСТ ИСПОЛЬЗОВАНИЯ ГРАФИЧЕСКИХ ДИСПЛЕЕВ В ГОРОДСКОМ РАЗВИТИИ

descriptionPublicationkeyboard_double_arrow_right Article 23 Apr 2024Publisher:Zenodo

doi: 10.5281/zenodo.11047006

НАРУЖНАЯ РЕКЛАМА: РОСТ ИСПОЛЬЗОВАНИЯ ГРАФИЧЕСКИХ ДИСПЛЕЕВ В ГОРОДСКОМ РАЗВИТИИ

Abstract

В данной статье рассматривается трансформационный путь наружной рекламы, прослеживается ее развитие от статичных рекламных щитов до динамичных графических дисплеев. Выявлена необходимость в системном анализе влияния роста использования графических дисплеев на городское пространство, включая его экономические, эстетические и социокультурные аспекты. Особое внимание в работе уделяется таким проблемам, как нормативные ограничения, экологические вопросы и эстетические соображения. Выявлены преимущества и недостатки роста использования графических дисплеев для городской среды.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average