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ZENODO
Article . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
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THE ROLE OF LOCALIZATION AND TRANSCREATION IN THE TRANSLATION OF COMMERCIAL ADVERTISEMENTS FROM ENGLISH INTO AZERBAIJANI

descriptionPublicationkeyboard_double_arrow_right Article 21 Apr 2024 English Publisher:Deutsche internationale Zeitschrift für zeitgenössische Wissenschaft
Authors: Nargiz, Novruzlu Ilham; Orujova, Irina;

doi: 10.5281/zenodo.11005345 , 10.5281/zenodo.11005346

THE ROLE OF LOCALIZATION AND TRANSCREATION IN THE TRANSLATION OF COMMERCIAL ADVERTISEMENTS FROM ENGLISH INTO AZERBAIJANI

Abstract

The paper studies the role of localization and transcreation in the translation of commercial advertisements from English into Azerbaijani. The study begins by discussing the language of advertisement and its role in promoting products and services. Cultural, linguistic aspects and possible challenges are examined. Then, the focus shifts to localization and creative translation.Overall, the paper analyses main challenges, key principles, and benefits of using both localization and transcreation through a qualitative analysis of original advertisement samples

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Keywords

advertisement, translation, localization, transcreation

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average