Currently, domestic tourism is actively developing in the Russian Federation. Every year the number of collective accommodation facilities increases and competition increases, which requires systematic activities to promote the hotel product on the market. Hotels use new technologies and marketing tools for promotion. This article presents the results of a study of promotion tools used by collective means of placement. The main marketing tools are online communications such as contextual and targeted advertising, placement and advertising on online maps, banner and display advertising, SEO promotion and content marketing, as well as advertising on aggregator sites.