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{"references": ["Tourism Authority of Thailand (TAT). Direction for operations and marketing of TAT in year 2013. Press Conference on 8 July 2556, Queen Sirikit National Convention Center, Bangkok, Thailand.,2013", "Tourism Authority of Thailand (TAT). Sweet Memery In Phuket. Phuket E-MAGAZINE.,2013, Vol.18, No.2", "Satearkosete. Traditional of life: The marriage.3rd ed., Bangkok, Siam Publication, 1996, pp.4", "Jitchinakul, K. Wedding Ceremony: Changes on the Business Way. Thailand Journal of Documentary Studies. ,2010, Vol.7 No.1 : pp.5", "Sittikhong A. The decreasing numbers of average age of Thai woman got married at 22, retrieved from http://service.nso.go.th/nso/nsopublish/citizen/news00.jsp. Retrieved on 12 December 2013", "National Statistical Office, Ministry Of Information and communication Technology. The 2011 Survey on conditions of society and culture.. Bangkok: Ministry Of Information and communication Technology, 2011 : pp.iii)", "Adlerab H. & Chienmab T.C., The Wedding Business: A Method to Boost Food and Beverage Revenues in Hotels. Journal of Foodservice Business Research. Vol. 7, No.1, 2004, pp. 117-125", "The Royal Institutes (2003). The Royal Instituse's Dictionary B.E.2542. Bangkok : Nanmeebook Publication"]}
This study is purely qualitative. The objectives of this study can be identified as two main factors: traditionally explanation and economically studying. The study of weddings, both in traditional beauty and the aggressively strong competitive in the wedding business market has limited population of the study only Thailand internal wedding consumers. Focus group with the new marriage couple and in-depth interview with fully experiences wedding businessman were used. Traditionally, Thai weddings are very various; therefore, the recent patterns were briefly concluded to be processes of traditional Thai wedding will be revealed and explained then give more details in the formal procedures. Economically, weddings business are related to many types of businesses from catering business, hospitality and tourism business, pre-wedding photography, and the complete full-serviced wedding organizer for examples. The situations, changes and obstacles of the wedding related business will be discussed.
Traditional Marriage, Wedding Business, Wedding Consuming Behavior., Thailand
Traditional Marriage, Wedding Business, Wedding Consuming Behavior., Thailand
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