Linked to the journal article published in bioRxiv (https://doi.org/10.1101/2024.04.10.588882). Abstract Insects pose significant challenges in both pest management and ecological conservation. Often, the most effective strategy is employing toxicant-laced baits, which must also be designed to specifically attract and be preferred by the targeted species for optimal species-specific effectiveness. However, traditional methods for measuring bait preference are either non-comparative, meaning that most animals only ever taste one bait, or suffer from methodological or conceptual limitations. Here we demonstrate the value of direct comparison food preference assays using the invasive and pest ant Linepithema humile as a model. We compare the food preference sensitivity of non-comparative (one visit to a food source) and sequential comparative (visiting one type of food then another) assays at detecting low levels of aversive quinine in sucrose solution. We then introduce and test a novel dual-choice feeder method for simultaneous comparative evaluation of bait preferences, testing its effectiveness in discerning between foods with varying quinine or sucrose levels. While the non-sequential assay could not detect aversion to 1.25mM quinine in 1M sucrose, the sequential comparative approach detected aversion to quinine levels as low as 0.94mM. The novel dual feeder method approach could detect aversion to quinine levels as low as 0.31mM, and also preference for 1M sucrose over 0.75M sucrose. The dual-feeder method, combines the sensitivity of comparative evaluation with high throughput, ease of use, and avoidance of interpretational issues. This innovative approach offers a promising tool for rapid and effective testing of bait solutions, contributing to the development of targeted control strategies. Moreover, the method can be easily modified for application to a wide range of walking insects, such as cockroaches, crickets, and beetles.