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Article . 2011
License: CC BY
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Article . 2011
License: CC BY
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Appreciating, Interpreting And Understanding Posters Via Levels Of Visual Literacy

Authors: Masood, Mona; Zakiah Zain;

Appreciating, Interpreting And Understanding Posters Via Levels Of Visual Literacy

Abstract

This study was conducted in Malaysia to discover how meaning and appreciation were construed among 35 Form Five students. Panofsky-s theory was employed to discover the levels of reasoning among students when various types of posters were displayed. The independent variables used were posters that carried explicit and implicit meanings; the moderating variable was students- visual literacy levels while the dependent variable was the implicit interpretation level. One-way ANOVA was applied for the data analysis. The data showed that before students were exposed to Panofsky-s theory, there were differences in thinking between boys, who did not think abstractly or implicit in comparison to girls. The study showed that students- visual literacy in posters depended on the use of visual texts and illustration. This paper discuss further on posters with text only have a tendency to be too abstract as opposed to posters with visuals plus text.

{"references": ["L. Ausburn, & F. Ausburn, \"Visual literacy: Background, theory and\npractice.\" PLET, vol. 15, no. 4, pp. 291-297, 1978.", "A. Bamford, \"Visual Literacy White paper.\" 2003.\nhttp://www.adobe.com/uk/education/pdf/adobe_visual_literacy_paper.p\ndf", "C. S. Peirce, Peirce on signs. James Hoopes, ed. Chapel Hill NC:\nUniveristy of N. Carolina Press, 1991.", "E. Panofsky, Studies in Iconology: Humanistic Themes in the Art of the\nRenaissaince. England: Oxford University Press, 1939.", "Y. Abu Bakar, Pengembangan Individu Dalam Tradisi Pemerhatian,\nMalaysia: Universiti Malaya. 1995.", "R. E. Mayer, Multimedia Learning. New York: Cambridge Uniersity\nPress. 2001."]}

Keywords

visual interpretation, implicit visual, visual literacy, explicit visual

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