Relevance of the research topic. Management modeling of financial evaluation of economic andinnovative activities of industrial enterprises in conditions of digitalization, management of professionaldevelopment projects and formation of marketing strategy is an important topic of research. Industrialenterprises currently have low adaptive capabilities, in this context, such modeling will significantlyimprove their activities.Formulation of the problem. The problems of modeling the management of financial evaluationof economic and innovative activities of industrial enterprises in the conditions of digitalization,management of professional development projects and the formation of a marketing strategy are veryimportant and relevant topics for research in today's conditions. However, at this time, there is almostno methodology for evaluating the activity of industrial enterprises, which is an extremely importanttask, taking into account the unstable external environment.Setting the goal and objectives of the research – to propose a procedure for modeling themanagement of financial evaluation of economic and innovative activities of industrial enterprises inthe conditions of digitalization, management of professional development projects and the formationof a marketing strategy.Research method or methodology. In order to implement the modeling procedure, we used thetaxonomic method, as well as the method of statistical generalization.Field of application of results. The proposed modeling technique will be useful for managers ofindustrial enterprises who are concerned with the problem of their effective functioning.Conclusions according to the article. A methodology for modeling the management of financial evaluation of economic and innovative activities of industrial enterprises in the conditions of digitalization,management of professional development projects and formation of a marketing strategy is proposed.The specified technique will be useful for the effective operation of industrial enterprises in conditionsof uncertainty and changes in the external environment