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Research . 2024
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Research . 2024
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Research . 2024
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Bewertung von Datenquellen für die Besuchermessung - Standortmessungen

Authors: Engelhardt, Denise; Naschert, Lisa; Reif, Julian; Schmücker, Dirk;

Bewertung von Datenquellen für die Besuchermessung - Standortmessungen

Abstract

Für die Auswahl der richtigen Messsysteme für die Besuchermessung müssen ausreichend Informationen zur geplanten Zielstellung sowie den technischen Standortanforderungen vorliegen.Jeder Anwendungsfall sollte zu Beginn ausführlich betrachtet und entsprechende Fragestellungen zu Zielstellung und Standortanforderungen vorab be-antwortet werden.Standortmessungen (lokale Sensorik) haben Vor- und Nachteile, eignen sich bei einem zielgerichteten Einsatz jedoch für verschiedene Anwendungsfälle innerhalb der Besuchermessung.Die Auswahl und Installation von lokaler Messsen-sorik geht mit unterschiedlichen Herausforderungen einher, die bei der Planung bedacht werden sollten.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average