Outlining the aims, concept, and methodology of the DOORS incubation programme, this resource is a peek ‘behind the scenes’. Beyond explaining the final architecture of the incubator, it unpacks the decisions to build on collective intelligence and remain agile, as ways to design a better-attuned programme that promptly responded to the needs of small and medium-sized museums. It's a useful resource for programme facilitators & initiators and funding & research bodies