This paper examines the current challenges faced by the logistics sector. After outlining the context, a literature review on the relationship between logistics and strategic management in gaining and increasing competitiveness. This bibliometric analysis, covering the period from 2021 to 2023, provides insights into the field of digitalisation. The study reveals that the most cited paper in digitalisation pertains to the circular economy, while papers on logistics digitalisation received no mentions in top-cited papers, and those on supply chain digitalisation had considerably lower citation rates. The author constructed six clusters to gain a deeper understanding of the research landscape. In conclusion, the results of this analysis suggest a discrepancy in the attention given to different aspects of digitalisation, with topics such as circular economy and industry-centric themes dominating the literature. The need for further research exploring the link between digitalisation and logistics and supply chain competitiveness is underscored, given the theoretical importance of this connection.