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Conference object . 2023
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2023
License: CC BY
Data sources: Datacite
ZENODO
Article . 2023
License: CC BY
Data sources: Datacite
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IMPROVEMENT OF PUBLIC RELATIONS AND ADVERTISING ACTIVITIES IN THE FIELD OF CULTURE

descriptionPublicationkeyboard_double_arrow_right Article , Conference object 25 Dec 2023 English Publisher:Zenodo
Authors: R.Namuratova;

doi: 10.5281/zenodo.10430383 , 10.5281/zenodo.10430382

IMPROVEMENT OF PUBLIC RELATIONS AND ADVERTISING ACTIVITIES IN THE FIELD OF CULTURE

Abstract

this article presents concepts for the development of marketing research of the cultural sphere. The specifics of marketing concepts in organizations of the art and cultural sphere are highlighted. The main focus is on the processes of forming a marketing portfolio based on the requirements and desires of customers.

Keywords

marketing, socio-cultural sphere, Concept, Art, Culture, Capital, segmentation, sector, market economy, cultural and spiritual goods, business, intangible.

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green