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ZENODO
Dataset . 2013
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ZENODO
Dataset . 2013
License: CC BY NC ND
Data sources: Datacite
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Complementary material: Hyperlinks embedded in Twitter: a new cybermetric indicator to measure the impact of universities on the web

Authors: Orduña-Malea, Enrique; Torres-Salinas, Daniel; Lopez-Cozar, Emilio Delgado;

Complementary material: Hyperlinks embedded in Twitter: a new cybermetric indicator to measure the impact of universities on the web

Abstract

Se analiza Twitter como posible fuente alternativa de enlaces externos para ser utilizados en análisis cibermétricos, gracias su capacidad de embeber hiperenlaces en los diferentes Tweets. Dadas las limitaciones en la consulta a la API pública de Twitter, se plantea el uso del buscador Topsy como fuente de recopilación de Tweets. Para ello, se toma una muestra global de 200 universidades y se obtienen los Tweets con hiperenlaces hacia alguna de estas instituciones. Adicionalmente se obtienen datos de enlaces de otras fuentes alternativas (MajesticSEO y OpenSiteExplorer) con el fin de comparar los resultados obtenidos. Posteriormente, se realizan diversos test estadísticos para conocer la correlación entre los indicadores utilizados y la capacidad de predicción de enlaces externos a partir de los Tweets recopilados. Los resultados indican un volumen de Tweets elevado aunque sesgado por la presencia y rendimiento de universidades y países concretos. Los datos ofrecidos por Topsy correlacionan significativamente con todos los indicadores de enlaces, especialmente con OpenSiteExplorer (r=0.769). Finalmente, los modelos de predicción no aportan resultados óptimos debido a altas tasas de error, que se reducen ligeramente en modelos no lineales aplicados a entornos específicos. Se concluye que el uso de Twitter (a través de Topsy) como fuente de hiperenlaces hacia universidades presenta resultados prometedores por su alta correlación con los indicadores de enlaces, aunque limitado por las políticas en cuanto al uso y presencia en las redes sociales.

Country
Spain
Keywords

Topsy, Universities, Prediction model, Twitter, Web visibility, Webometrics, Link analysis, Dataset

EOSC Subjects

Twitter Data

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
    OpenAIRE UsageCounts
    Usage byUsageCounts
    visibility views 4
    download downloads 2
  • 4
    views
    2
    downloads
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visibility
download
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
OpenAIRE UsageCountsDownloads provided by UsageCounts
0
Average
Average
Average
4
2