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ZENODO
Article . 2023
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2023
License: CC BY
Data sources: Datacite
Claim

ОЦЕНКА МАРКЕТИНГОВОЙ АКТИВНОСТИ СТРОИТЕЛЬНОЙ ОРГАНИЗАЦИИ.

descriptionPublicationkeyboard_double_arrow_right Article 09 Nov 2023 Russian Publisher:Zenodo

doi: 10.5281/zenodo.10091997

ОЦЕНКА МАРКЕТИНГОВОЙ АКТИВНОСТИ СТРОИТЕЛЬНОЙ ОРГАНИЗАЦИИ.

Abstract

В статье анализируется специфика маркетинговой активности строительной организации. Описаны результаты эмпирического исследования по изучению оценки эффективности маркетинговой активности строительной организации. Представлены рекомендации по совершенствованию маркетинговой активности компании.

Related Organizations
Keywords

строительная отрасль, маркетинговая активность, конку- рентоспособность, оценка эффективности, рыночные отношения.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green