Abstract: E–Commerce Business Model plays a significant role in deciding the type of business adopted by any organization in the online world. It helps the businesses to identify the participating entities and categorizes itself into a defined business model. This paper proposes two very interesting and specific models, B2R and R2B, which include and identify the rural business opportunities in the real world through online mode. The paper emphasizes the infrastructural requirements and the role of participating entities in defining the business process in the e-commerce eco system. Keywords: E-Commerce, B2R, R2B, Entities, Eco-System