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ZENODO
Part of book or chapter of book . 2023
License: CC BY
Data sources: ZENODO
ZENODO
Part of book or chapter of book . 2023
License: CC BY
Data sources: Datacite
ZENODO
Part of book or chapter of book . 2023
License: CC BY
Data sources: Datacite
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Claim

PAZARLAMADA KONUMLANDIRMA VE ALGILAMA HARİTALARI UYGULAMALARI

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 18 Oct 2023 Turkish Publisher:İksad Yayınevi
Authors: ÇATLI, Özlem;

doi: 10.5281/zenodo.10019641 , 10.5281/zenodo.10019642

PAZARLAMADA KONUMLANDIRMA VE ALGILAMA HARİTALARI UYGULAMALARI

Abstract

Konumlandırma işletmelerin her zaman üzerinde titizlikle çalışması gerektiği konular arasındadır. Günümüz rekabet ortamında ise önemi daha da artmıştır. Pazarlamanın temel amacı rekabet üstünlüğü sağlamaktır. Rekabet üstünlüğü ise öncelikli olarak "farklılaşma" yoluyla sağlanabilecektir. Farklılaşma fiyat, tasarım, renk, kalite, içerik, satış sonrası hizmetler gibi bir çok alanda yapılabilecektir. Bu farklılaştırma işletmenin rakiplere göre konumu da farklılaştıracak, tüketiciler işletmeyi farklı bir konumda algılayabilecektir. 

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    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green