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Revista Venezolana de Gerencia
Article . 2023 . Peer-reviewed
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Revista Venezolana de Gerencia
Article . 2023
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Organizational management of communication in Social Responsibility: an indicator of media literacy in managers

Authors: Almudena Barrientos Báez; Juan Enrique Gonzálvez Vallés; David Caldevilla-Domínguez;

Organizational management of communication in Social Responsibility: an indicator of media literacy in managers

Abstract

The research analyzes the interactions of users with regard to content administrated and published by Spain’s Government to promote media literacy and combat misinformation, and its implications for similar actions in the management of organizations which might be tasked with these very mission. To meet this objective, all the tweets issued by the official profile of this institution (4938) were collected and those that dealt with any of the following categories were selected: COVID-19, Restrictions, Vaccines, and Fake News. An analysis of the descriptive statistics of the possible interactions on Twitter was carried out, that is likes, comments and retweets. Similarly, an analysis of the means of the variances was carried out to observe if there were significant differences between and within the groups. The content generated is shared more because it is a public institution of reference, but to a much lesser extent in the case of fake news. Even more illuminating is the mostly negative feeling generated in the comments.

Keywords

fake news, social networks, media literacy, HF1-6182, HF5001-6182, Commerce, communication management, Business, public institutions

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
2
Average
Average
Average
Green
gold