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The Effect of Perceived Value and Personal Selling on Participants 'Decision on Employment BPJS Bengkulu Branch (Case Study on Wage NonRecipient Category Customers)

descriptionPublicationkeyboard_double_arrow_right Article 15 Aug 2019Publisher:Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESPJournal:International Journal of Management and Humanities, volume 3, pages 43-48 (eissn: 2394-0913,

Authors: Nurhidayati; Zakaria Waha; Dan Marlina Widiyanti;

doi: 10.35940/ijmh.l0329.0831219

The Effect of Perceived Value and Personal Selling on Participants 'Decision on Employment BPJS Bengkulu Branch (Case Study on Wage NonRecipient Category Customers)

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Abstract

The purpose of this study was to determine the effect of perceived value and personal selling on participants' decisions on BPJS Employment in the category of Non Wage Recipients (NRP). The population in this study were all BPJS Employment participants in the Non Wage category during 2018. The sample in this study was 100 respondents. The analysis technique in this study used multiple linear regression analysis. The results of this study indicate that the variables perceived value and personal selling jointly influence the decisions of the BPJS Employment participants. Perceived value has a positive and significant effect on participants' decisions and personal selling has a positive and significant effect on the decisions of BPJS Employment participants.

Related Organizations

Sriwijaya University
Indonesia

Keywords

Perceived Value, Personal Selling, Participants Decisions

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