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The Effect of Prices and Promotions on Purchase Decisions on Cement at PT. Semen Baturaja (Persero), Tbk

Name: The Effect of Prices and Promotions on Purchase Decisions on Cement at PT. Semen Baturaja (Persero), Tbk
Keywords: Price, Promotion, Purchase Decision

descriptionPublicationkeyboard_double_arrow_right Article 15 Aug 2019Publisher:Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESPJournal:International Journal of Management and Humanities, volume 3, pages 7-13 (eissn: 2394-0913,

Authors: Muhammad Beni; Zakaria Wahab; Marlina Widiyanti;

doi: 10.35940/ijmh.l0317.0831219

The Effect of Prices and Promotions on Purchase Decisions on Cement at PT. Semen Baturaja (Persero), Tbk

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Abstract

Purchase decisions are actions taken by consumers to make a product purchase. This research has purpose to analyze how much influence prices and promotions on cement purchase decisions at PT. Semen Baturaja (Persero), Tbk and the dominant influential variables. The sample numbers in this research by using 150 (one hundred fifty) respondents. The technique used in sampling of this research was purposive sampling. The method of analysis is by using multiple linear regression analysis. The results of the analysis in this research indicate that the price and promotion variables have a positive value and significant effect on purchase decisions and independent variable that has a positive value, significant influence and dominant influence is the price variable on cement purchase decisions at PT. Semen Baturaja (Persero), Tbk.

Related Organizations

Sriwijaya University
Indonesia

Keywords

Price, Promotion, Purchase Decision

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