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Article . 2020
License: CC BY
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Article . 2020
License: CC BY
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International Journal of Management and Humanities
Article . 2020 . Peer-reviewed
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Factors Influencing the Decision Making of Salaried Women Employees in Banking Sector

Authors: Vice President, Indus ind bank, Chennai.; K V Ramanathan; K S Meenak shisundaram;

Factors Influencing the Decision Making of Salaried Women Employees in Banking Sector

Abstract

Decisions towards investment are based on investor’s mind set rather than rational decision making. The main objective of this research study is to identify the factors that influence the investment decisions of the women employees working in banks. The data for the study were obtained from 250 women investors employed in various banks in Chennai through survey method using a well-structured questionnaire and with. Statistical tools such as factor analysis and garrett’s ranking method were used to identify the factors influencing the investment decision of the respondents. Factors like Investor’s Self-confidence, Investment Prudence and Investment Planning & Annoying Planning were identified for the investment decision of respondents. Further, Friends / Colleagues and Family members were found to be the motivational factors for influencing the decision making process by the investors.

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Keywords

Investment, Investment behavior, Factor Analysis, Investment prudence, Investment planning

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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