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Jurnal EMT KITA
Article . 2022 . Peer-reviewed
License: CC BY NC ND
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Strategi Literasi Digital Mendorong UMKM Elektronik Go Online

Authors: Yasmine Toshka Munawar Makyanie; Armanto Witjaksono;

Strategi Literasi Digital Mendorong UMKM Elektronik Go Online

Abstract

Pandemi Covid-19 telah menurunkan daya beli masyarakat dan membuat kegiatan masyarakat menjadi serba online. Literasi digital perlu dilakukan para pelaku UMKM khususnya UMKM Elektronik, yang dimana mereka masih melakukan kegiatan jual beli secara offline baik dari segi promosi, pemasaran, serta komunikasi pelayanan. Penelitian ini bertujuan untuk mengetahui implementasi literasi digital pelaku UMKM Elektronik melakukan go online. Literasi digital sebagai upaya perubahan dan perkembangan kegiatan berdasarkan keterampilan dan pengetahuan dengan memanfaatkan teknologi. Penelitian ini menggunakan metode kualitatif pendekatan deskriptif dengan menggunakan teknik analisis data Reduction, Display and Conclusion. Penelitian ini dilakukan pada UMKM Elektronik kelurahan Rambutan, Jakarta Timur. Hasil penelitian menunjukkan kepahaman teknologi UMKM Elektronik sebesar 88% berdasarkan kemampuan literasi digital yang dimiliki, diperoleh melalui kegiatan literasi digital yang dilakukan serta mendapat banyak manfaat bagi sistem penjualan online.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
hybrid
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