The concept of audience development has taken a main role in current situation among cultural institutions. After the coronavirus disease, COVID-19, a lot of cultural institutions have a problem with financing of their activities and re-engaging with their audience. The aim of this paper is to analyse the state of audience development tools among the cultural institutions and galleries in Slovak Republic. This article relies on quantitative research to examine the complex of tools used by these institutions to achieve their goals and reach their target audiences. The research question focuses on identifying the types of tools used by these organisations to engage both potential and current audience. The research primarily highlights the significant role of social media and other digital tools in reaching younger audience.