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Education Quarterly Reviews
Article . 2023 . Peer-reviewed
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Article . 2023
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Voices of Tourism-Related Personnel Regarding Their Problems and English Language Needs: A Case Study of the Tourism Industry in Phang Nga, Thailand

Authors: Ladawan Jantawong; Kanyakorn Sermsook; Rattaneekorn Nakplad;

Voices of Tourism-Related Personnel Regarding Their Problems and English Language Needs: A Case Study of the Tourism Industry in Phang Nga, Thailand

Abstract

English is widely used in Thailand's tourism industry by tourism-related personnel for communication, negotiation, and transactions with foreign tourists. This study aimed to examine the problems and needs relating to improving English language skills among 150 tourism-related personnel in Phang Nga province and the communication problems experienced by 50 foreign tourists. The researchers employed questionnaires and interviews to collect the data and analyzed the collected data using percentages, means, standard deviations, and content analysis. The findings indicated moderate English-language problems among tourism-related personnel in Phang Nga (Mean = 3.39, S.D. = 1.04) and confirmed by foreign tourists (Mean = 3.40.S.D. = 0.68). The most problematic area was writing skills (Mean = 3.57, S.D. = 1.18), followed by reading skills (Mean= 3.42, S.D. = 1.04). However, it was also observed that tourism-related personnel in Phang Nga province needed to enhance their listening skills (Mean = 3.60, S.D. = 1.09), followed by speaking skills (Mean = 3.53, S.D. =1.08). The majority of personnel (83.3%) expressed a desire to attend English training. The study suggests developing an English training program tailored to the specific needs of tourism-related personnel to enhance their English proficiency for effective communication at work.

Keywords

English Language Need, English Problems, Tourism-Related Personnel, Tourism Industry

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Top 10%
Top 10%
Average
gold