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MIS Quarterly
Article
License: CC BY SA
Data sources: UnpayWall
MIS Quarterly
Article . 1999 . Peer-reviewed
Data sources: Crossref
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Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation1

Authors: Viswanath Venkatesh;

Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation1

Abstract

A key issue facing information systems researchers and practitioners has been the difficulty in creating favorable user reactions to new technologies. Insufficient or ineffective training has been identified as one of the key factors underlying this disappointing reality. Among the various enhancements to training being examined in research, the role of intrinsic motivation as a lever to create favorable user perceptions has not been sufficiently exploited. In this research, two studies were conducted to compare a traditional training method with a training method that included a component aimed at enhancing intrinsic motivation. The results strongly favored the use of an intrinsic motivator during training. Key implications for theory and practice are discussed.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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766
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