This article analyzes the current legal framework regarding consumer rights protection for imported goods in Vietnam in the context of increasingly extensive international economic integration. The study aims to identify existing limitations in current regulations and propose comprehensive solutions to ensure consumer rights align with international practices. Utilizing analytical and comparative legal research methods, the article examines key legal documents such as the Law on Consumer Rights Protection 2023, the Law on Quality of Products and Goods, and related decrees. Research findings indicate numerous gaps in the legal system: lack of uniformity in quality control, difficulty in assigning legal liability for cross-border transactions, inefficient management coordination, and a limited role for consumer protection organizations. The article recommends improving the legal framework towards synchronization,enhancing enforcement capabilities, clarifying the responsibilities of e-commerce platforms, and fostering societal roles in consumer protection, thereby promoting a safe, transparent, and sustainable consumer environment.