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Doctoral thesis . 2025
License: CC BY
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Thesis . 2025
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Influencer diplomacy: The role of social media influencers in France's public diplomacy in Brazil

descriptionPublicationkeyboard_double_arrow_right Thesis , Doctoral thesis 01 Jan 2025 English Publisher:Zenodo
Authors: University of Siena;

doi: 10.13140/rg.2.2.28189.83683

Influencer diplomacy: The role of social media influencers in France's public diplomacy in Brazil

Abstract

This research explores how social media influencers, particularly Paul Cabannes, enhance France's public diplomacy in Brazil through engaging content on platforms like Instagram and TikTok. We found that collaborations with influencers can foster deeper engagement and more positive sentiment, especially when focusing on culture and humor.

Keywords

Communications Media, Diplomacy

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green