While there has been much discussion in recent decades on the nature of social capital and its importance in online interactions, it is my contention that these discussions have been dominated by the American Communitarian tradition. In this article, I begin with an overview of American Communitarianism to identify the key elements therein that are found in contemporary theories of social capital. Following this, I expose some of the weaknesses of this tradition and apply Bourdieu’s distinctive theoretical framework to online interactions to demonstrate the fecundity of Bourdieu’s sociological perspective when applied to contemporary online interactions. To do this, I examine interactions online that involve ‘internet memes’, as digital inhabitants themselves colloquially define them. It is my contention that an agonistic model, rather than a communitarian one, best describes the online interactions of digital inhabitants.