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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao ACM Transactions on ...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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Article . 2022
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Predicting Users’ Movie Preference and Rating Behavior from Personality and Values

Authors: Euna Mehnaz Khan; Md. Saddam Hossain Mukta; Mohammed Eunus Ali; Jalal Mahmud;

Predicting Users’ Movie Preference and Rating Behavior from Personality and Values

Abstract

In this article, we propose novel techniques to predict a user’s movie genre preference and rating behavior from her psycholinguistic attributes obtained from the social media interactions. The motivation of this work comes from various psychological studies that demonstrate that psychological attributes such as personality and values can influence one’s decision or choice in real life. In this work, we integrate user interactions in Twitter and IMDb to derive interesting relations between human psychological attributes and their movie preferences. In particular, we first predict a user’s movie genre preferences from the personality and value scores of the user derived from her tweets. Second, we also develop models to predict user movie rating behavior from her tweets in Twitter and movie genre and storyline preferences from IMDb. We further strengthen the movie rating model by incorporating the user reviews. In the above models, we investigate the role of personality and values independently and combinedly while predicting movie genre preferences and movie rating behaviors. We find that our combined models significantly improve the accuracy than that of a single model that is built by using personality or values independently. We also compare our technique with the traditional movie genre and rating prediction techniques. The experimental results show that our models are effective in recommending movies to users.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
27
Top 10%
Top 10%
Top 10%
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