This research activity explores the cultural appropriation of the term avatar by Western tech culture and its implications for scholarship of digital games, virtual worlds, social media, and digital communities. The study aims to understand how the concept of avatar has been redefined and reinterpreted in different contexts, and how this affects our understanding of identity, representation, and power dynamics in digital spaces. By examining the cultural significance of the avatar, this research seeks to contribute to a more nuanced understanding of the complex relationships between technology, culture, and society.