In the paper an approach to decision making in situations with non-pointlike characterisation and subjective evaluation of the actions is considered. The decision situation is represented mathematically as fuzzy multiobjective linear programming (fMOLP) model, where we apply the reduced fuzzy matrices instead of fuzzy classical numbers. The fMOLP model with reduced parameters is decomposable into the set of point-like models and the point-like models enable effective construction of an optimisation procedure - fBIP, see Wojewnik (2006ab), extending the bireference procedure by Michalowski and Szapiro (1992). The approach is applied to a fuzzy optimization problem in the area of telecommunication services.